Week 6 – Starbucks Case Study

Week 6 – Starbucks Case Study

For some reason, the link to the Homeland Security Warning system wouldn’t open, so I’m blogging on the Starbuck’s case study in Chapter 6.

Starbucks Coffee Company ran into some trouble when an employee of the company sold a bottle of water to a paramedic in NYC on September 11, 2001. It was intended by the company that the bottles of water be given away to rescuers. When news of this got back to the company, they immediately issued a statement responding to this incident and apologizing for the miscommunication. The company also took the time to track down the paramedic and have the person reimbursed for the error. The employees in New York continued to reach out into the aftermath and provide assistance by giving away water, coffee, and other products even when they were told they could stay home along with the rest of the Starbucks employees across the nation. The ethics inspired in these employees is commendable and should be recognized by companies all across the world. By looking at the 6 guiding principles Starbucks has which are listed in the text, you can see that they are a company to be modeled after.