Week 11 – The New Revolution

Week 11 – The New Revolution

Chapter 11 focuses on the Digital Age which we have entered and where we are going with it and how it affects the public relations practitioner. With the explosion of digital media, the way we send messages has changed. No longer are we stuck with telephones and newspapers or even television, but we are in the age of computers and wireless technology. Email takes the places of typical mail, making long distance written communication lightening-fast. Instead of spending hours on the telephone attached to a wall in our house or office, we can do the same with a phone in our cars, or moreover, we can use online messaging or text messaging. Much of these are examples of convergence of media that is taking place as we speak. A dramatic convergence of media we usually see as distinct (i.e. audio, visual, and text) is now put together to create what is called hypermedia. Much of this will assuredly change before the next century rolls around, but it is fascinating to see the changes which have already taken place and how they have become such an important part of our culture.