Week 14 – Cross-Cultural Communication

Week 14 – Cross-Cultural Communication

Chapter 14 covers Cross-Cultural Communication. It talks about communication with other cultures through advertising, marketing and even PR. Slogans and sometimes even company names can have the translation skewed, which can sometimes offend other cultures. This chapter explains that there are also three values that must be considered when communicating with another culture—psychographics, demographics and geo-demographics. The steps to achieving this goal with potential clients are: commitment, research, local partnership, diversity, testing, evaluation, advocacy and continuing education. The content of this chapter is of the utmost importance to anyone of will be using communication as a living. At some given point down the line, anyone in the communication industry will encounter this and it is important to know what to do in that type of situation, or how to best remedy or even avoid it all together when working on a specific campaign or working with any clients.

Week 13 – Chapter 13 helpful Definitions

Week 13 – Chapter 13 helpful Definitions

Blogging about these definitions will provide me with help, thus I am doing so as a wrap-up of the chapter reading.

Advertising is the use of controlled media.

Marketing is the process of researching, creating, refining, and promoting a product or service and distributing that product or service to targeted consumers.

Public relations is the values-driven management of relationships between an organization and the publics that can affect its success.

Integrated Marketing Communications is “planned, developed, executed, and evaluated with affecting one specific consumer behavior in mind, the process of making purchases now or in the future.

Four Ps of Marketing:

Product

Price

Place

Promotion

Week 12 – Crisis!

Week 12 – Crisis!

Defining a crisis is important. The difference between problems and crises are more than just spelling of a word. According to the text, problems are common place occurrences and are fairly predictable and can usually be addressed within a limited time frame. Crises, on the other hand tend to be less predictable. They require a considerable investment of time and resources to resolve and often bring unwanted public attention. Crises are also usually able to be seen because of the advance signs of trouble. The four stages of crisis dynamics that should be considered when identifying such an even are the warning stage, point of no return, cleanup phase, and when things return to normal. The section of this chapter on the tale of two shuttle disasters is a good example because both Challenger and Columbia exhibited all four stages of a crisis and fit with the cyclical crisis dynamics model.