Week 13 – Chapter 13 helpful Definitions

Week 13 – Chapter 13 helpful Definitions

Blogging about these definitions will provide me with help, thus I am doing so as a wrap-up of the chapter reading.

Advertising is the use of controlled media.

Marketing is the process of researching, creating, refining, and promoting a product or service and distributing that product or service to targeted consumers.

Public relations is the values-driven management of relationships between an organization and the publics that can affect its success.

Integrated Marketing Communications is “planned, developed, executed, and evaluated with affecting one specific consumer behavior in mind, the process of making purchases now or in the future.

Four Ps of Marketing:

Product

Price

Place

Promotion