Week 1 - Definition of PR

Week 1 – Definition of PR

Upon entering this class, I knew that Public Relations was much about how the public at large views any specific company, person, or organization, but I did not have a solid textbook-style definition. Luckily, that’s what textbooks are for. Ours defines public relations as “The management of relationships between an organization and the publics that affect its success. The term to describe the emerging profession was first used in 1923 by Edward L. Bernays in Crystallizing Public Opinion.” Upon further research, I found Bernays quoted as saying “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization by executing a program of action to earn public understanding and acceptance.”

To me, public relations is relating to the public in an ethical and positive way that gains a certain entity success with those whom they are working with.

I am looking forward to learning more in this class. Public relations is extremely interesting.