Week 4 – Chapter 4: Is the customer always right?

Week 4 – Chapter 4: Is the customer always right?

Brilliant! This QuickBreak discusses bizarre requests on the behalf of customers. After giving a few examples of completely ludicrous requests by one, Ted L. Nancy, this article shares the fact that companies who retain just 5 percent more of their current customers a year can expect to see between 25 and 100 percent more profits. I always wondered why, besides good manners, a manager of a restaurant for example, would go out of their way to appease a horribly rude old man. Fact is, if you make that man happy, he can turn into your next repeat customer who comes in for that most expensive steak every Sunday afternoon at 3pm, like clockwork.